June 18, 2025

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Business Solutions

The Click-Through Crisis & What You Can Do

Recent studies reveal a stark reality: click-through rates have dropped by 15-50% when AI Overviews appear in search results, while zero-click searches continue to rise. This shift represents more than a temporary trend, a fundamental change in how information flows through the digital ecosystem, requiring businesses to weave together new strategies that embrace rather than resist this transformation.

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